Where do our Easter eggs come from?
Chocolate purchases leading up to Easter weekend make up 10% of Britain’s annual spending on chocolate, and as a nation we consume between 80 and 90 million Easter eggs a year, according to GWP Group; with such a huge number of chocolate eggs being consumed we wanted to know where our Easter egg range come from and at what cost.
This year Guppy’s chocolate brought in chocolate in all shapes and sizes just in time for Easter. The family run business based just outside of York has been around since 2010, starting out in their garage, Fran and Peter dreamed of quitting their jobs in finance to one day be chocolate producers. In 2013 they grew out of their garage, and rented a larger premises where they have continued to hand make and package their great tasting chocolate. Their chocolate has a delicious lasting flavour, and ingredients you can pronounce and count on one hand!
We also love Guppy’s Chocolate because Fran and Peter source their chocolate from Callebaut a Belgian chocolate manufacturer who source their cocoa 100% sustainably from Ivory Coast and Ghana. Luckily there is an increasing number of smaller chocolate producers who are working hard to nurture a healthier cocoa supply chain, Tony Chocolonely is another great example of the (not so small anymore) guy fighting the good fight.
Unfortunately, there are also huge chocolate giants who profit from keeping the cocoa prices low, leaving majority of cocoa farmers living in extreme poverty, some paid as little as 78 euro cents a day. The ‘Make Chocolate Fair” organisation believes there could be up to 2 million children working in cocoa plantations in Ghana and Ivory Coast, because the harvest doesn’t give their parents enough income, “Poverty, child labour and a lack of access to clean water and safe nutrition have become common.” Callebaut has West African cocoa at the heart of their product, valuing the farmers as much as the blenders, and chocolate makers. They partner with cocoa farming communities and NGOs to face the problem of child labour, helping turn West African cocoa cultivation into a thriving crop and a sustainable source of income for local farming communities. As of 2020, they are the first chocolate producer in the world to work with traceable cocoa beans for all its Finest Belgian Chocolate.
The challenges faced in the chocolate supply chain are undeniably massive, as much as we’d love for everyone to buy their chocolate from those doing it more sustainably, that may not be a reality for some time. Although we’d like to think that knowing a little more about the consequences of our actions will hopefully encourage us to support those who produce fantastic tasting chocolate, whilst also fighting the good fight!
You know what to do if you’re in the market for an Easter egg, swing by Sourced Market Skelton Lake Services.
If you’d like to get in touch or direct us towards information which you think will help us be better, drop us a line at email@example.com
Images sourced from Callebaut website. Statistics from GWP Group & eauk.org