Moved by the poverty and inequality he saw while motorbiking across the world, Duncan Goose decided to channel his advertising experience into a humanitarian cause. He founded One, an ethical bottled water brand, which we are very proud to support.

We first started trading with One in 2015 after one of their interns approached us in our St Pancras location. She’d noticed that we were advocates of ethical brands and wanted to know if we’d consider stocking their water.

For us, it was a no-brainer – especially as they donate the profits from every bottle sold to their charity The One Foundation, which funds sustainable clean water and sanitations projects in the world’s poorest communities. This was an opportunity for us, and our customers, to make a real difference.

By stocking One products in our shops, we’ve helped them on their way to raising an incredible £17.4 million as of 2018, helping over 3.3 million people so far through access to clean, safe, drinking water.

A community helped by a One Clean Water Project.What happened next

We’re working alongside One as they continue to extend their product range. You can choose from still or sparkling.

With a new target of reaching £20 million by 2020, we’re hoping Sourced Market customers continue to support One and the important work that they do.

Whenever we think of new ideas, we turn to Sourced Market. They help us to engage, share and activate our plan and are incredibly supportive of our goal through various sampling events, product listings, social media campaigns and direct fundraising to their customers. Our association with Sourced Market has helped us to share our vision to provide clean, safe, sustainable drinking water to everyone on the planet.